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Toyota's Safety Research Center Marks 100th Project

Image: Toyota's Safety Research Center Marks 100th ProjectToyota Safety Sense exists because Toyota prioritized safety well before creating one of the world’s most celebrated driver-assist systems. The company operates a dedicated division focused on driving safety innovation forward. In 2011, Toyota established its Collaborative Safety Research Center (CSRC), placing a strong focus on mobility safety. Since then, the CSRC has partnered with universities, hospitals, and leading experts to study ways to reduce crash injuries, understand driver behavior, and prevent accidents. The impact has been remarkable.
 
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EVgo Launches First Fast Charging Stations Under Toyota's Empact Initiative

Image: EVgo Launches First Fast Charging Stations Under Toyota's Empact InitiativeEVgo Inc. has partnered with Toyota to launch new fast-charging stations in Baldwin Park and Sacramento, California. This effort is part of Toyota's "Empact" initiative, which focuses on expanding charging access in underserved communities. These stations are equipped with high-power 350kW chargers and are designed to be both convenient and affordable. Located near grocery stores, restaurants, and shopping centers, each station can charge up to eight vehicles simultaneously.
 
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2025 Toyota Tacoma Awarded Truck of Texas

Image: 2025 Toyota Tacoma Awarded Truck of TexasThe 2025 Toyota Tacoma has once again received a prestigious automotive award. Recently named “Truck of Texas” by the Texas Auto Writers Association (TAWA), this popular midsize pickup continues to impress. With 11 unique trim levels to choose from, it caters to a wide range of drivers. Whether you're an off-road enthusiast or need a dependable family vehicle, the new Tacoma is designed to exceed expectations. Along with enhanced passenger comfort, it also delivers impressive performance upgrades.

 
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Toyota Supports California Fires Relief Efforts

Image: Toyota Supports California Fires Relief EffortsThe recent wildfires in California have been devastating for those directly impacted, as well as their families and friends. Support has been pouring in from across the state, the nation, and even globally, with contributions from individuals, organizations, and corporations. One such company stepping up to assist is Toyota, which has been actively supporting those affected by the fires. Every year, Toyota contributes to disaster relief organizations like the American Red Cross and SBP, a nonprofit dedicated to helping individuals and communities recover from natural disasters.
 
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Toyota's Ultimate Tailgate Tundra Scores with Fans at the 2024 SEMA Show

Image: Toyota's Ultimate Tailgate Tundra Scores with Fans at the 2024 SEMA ShowToyota's Ultimate Tailgate Tundra Shines at the Latest SEMA Show

The 2024 SEMA Show in Las Vegas was a huge hit, in part thanks to Toyota's jaw-dropping Ultimate Tailgate Tundra. While the SEMA (Specialty Equipment Market Association) show is renowned for groundbreaking automotive innovations, few vehicles have captured fans’ hearts quite like this incredible tailgating truck. If you’re passionate about tailgate parties or love standout trucks, this one deserves your attention.


 
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New Name, Same Great Powertrain for the 2025 Toyota RAV4 Plug-in Hybrid

Image: New Name, Same Great Powertrain for the 2025 Toyota RAV4 Plug-in HybridOver the past few years, the Toyota RAV4 Prime has cemented itself as one of the most appealing plug-in hybrid SUVs on the market. Not only is this model known for delivering a powerful driving experience, but it also offers a number of premium features. For 2025, Toyota has changed the vehicle's name to RAV4 Plug-In Hybrid.
 
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