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Toyota Safety Sense exists because Toyota prioritized safety well before creating one of the world’s most celebrated driver-assist systems. The company operates a dedicated division focused on driving safety innovation forward. In 2011, Toyota established its Collaborative Safety Research Center (CSRC), placing a strong focus on mobility safety. Since then, the CSRC has partnered with universities, hospitals, and leading experts to study ways to reduce crash injuries, understand driver behavior, and prevent accidents. The impact has been remarkable.
 

The recent wildfires in California have been devastating for those directly impacted, as well as their families and friends. Support has been pouring in from across the state, the nation, and even globally, with contributions from individuals, organizations, and corporations. One such company stepping up to assist is Toyota, which has been actively supporting those affected by the fires. Every year, Toyota contributes to disaster relief organizations like the American Red Cross and SBP, a nonprofit dedicated to helping individuals and communities recover from natural disasters.
 

Over the past few years, the Toyota RAV4 Prime has cemented itself as one of the most appealing plug-in hybrid SUVs on the market. Not only is this model known for delivering a powerful driving experience, but it also offers a number of premium features. For 2025, Toyota has changed the vehicle's name to RAV4 Plug-In Hybrid.
 

Toyota is renowned for its practical, safe, and reliable vehicles. A Toyota is an ideal choice for a college student’s car, regardless of your preferences. With a diverse lineup that caters to various needs, from sporty and high-performance cars to comfortable and luxurious models, Toyota has something for everyone.

 

Toyota is one of the most popular automakers in the world, renowned for its reliability, value, and safety. In addition to these strengths, Toyota vehicles are packed with enjoyable and helpful technology and high-performance engines, making them suitable for daily driving and providing a sporty ride. These notable performance and technology features make Toyota an even better choice in 2024.
 

Toyota is the world's largest automobile manufacturer, with a history spanning several decades. Let's delve into Toyota's journey to becoming the leading name in the automotive industry.

 

National Car Care Month - Spring Cleaning and Maintenance Tips

April marks National Car Care Month! With warmer weather and clearer roads ahead, now is the ideal time to give your car the attention it deserves. After enduring the harsh winter elements, your vehicle deserves a rejuvenating refresh to prepare it for spring and summer adventures. Here are some suggestions to kickstart your car care routine:

Ensuring your safe arrival at school, work, or the grocery store is a top priority. Toyota has dedicated significant resources to the development of vehicles equipped with features designed to help you avoid collisions and other incidents, safeguarding you and your passengers.
 

As the temperature drops, give extra care to your car's tires. The cold air causes a contraction of air molecules within, resulting in decreased pressure and influencing both performance and fuel efficiency.