Toyota believes that the future of the automotive industry relies on the same creative spark found in a great song. By donating $75,000 to Music Will, Toyota is investing in the imaginative potential of students across the nation.
What Is Music Will?
This influential nonprofit is dedicated to bringing music curricula to nearly one million U.S. students. Music Will focuses on giving kids hands-on experiences, from the technical side of recording studios to the thrill of live performance. These programs help children build a sense of confidence and a specialized skill set that they will carry into adulthood.
Why Is Toyota Doing This?
Toyota views music and art as the fundamental building blocks for high-level problem solving and design. By fostering these creative habits in young minds, the company hopes to inspire the future architects of the automotive world. Investing in underserved areas allows Toyota to help build a diverse generation of thinkers who will one day revolutionize the consumer market with fresh ideas.
Music Provides an Outlet
Music serves as a universal language for navigating complex feelings like joy or anxiety. Music Will meets children on their own terms, using musical styles they actually listen to, which builds a stronger connection to the learning process. By supporting these emotional outlets, Toyota is contributing to a safer, more stable environment for youth, effectively curbing negative community influences.
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