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Toyota is kicking off its fourth year as the NFL's official automotive partner with an exciting new campaign that highlights the football stars of tomorrow.

 

Big changes are happening at Toyota’s manufacturing hub in San Antonio, bringing wonderful economic growth to the surrounding area. Toyota Motor North America announced the exciting news in July 2026: a monumental $3.6 billion plant expansion aimed at boosting manufacturing capabilities and offering new jobs for workers building future Toyota lineups.

 

Toyota recognizes that solar electricity is going to play an essential role in our collective future. As a cleaner option compared to the fossil fuels that have powered the previous century, solar energy is indispensable for protecting the planet. To honor this progressive and sustainable source of power, Toyota has unveiled the Vivid Solar Sculptural Display, which is currently open to guests at its Research & Development center in Michigan.

 

The growing EV market is introducing customers to helpful innovations in charging gear and electric mobility. Toyota and Lexus are collaborating with Treehouse, a software-based platform for charger setups, to provide a more convenient experience for hybrid and electric vehicle customers.

 

A new brand film highlighting the Corolla Cross Hybrid has given Toyota fans a compelling reason to take notice. This short feature, known as "Tea Time," utilizes the comedic skills of King Bach to showcase the vehicle. The project represents another milestone in the ongoing creative partnership between Toyota and this popular internet sensation.

 

The 2025 espnW: Women + Sports Summit in Ojai, CA, proved to be an inspiring celebration for women athletes as well as for Toyota. The company takes immense pride in its Toyota Everyday Heroes program, and 2025 marked the milestone 10th anniversary of honoring these remarkable individuals. Girls and women were acknowledged for their meaningful contributions to sports and received a $15,000 award in recognition of their efforts.

 

One of the biggest challenges parents encounter is finding reliable care for their children while they’re at work. This difficulty can make it harder to pursue a career in your chosen field or advance once you’re employed. To help ease this burden, Toyota is supporting its manufacturing team members by expanding access to convenient childcare options.

Toyota includes all-wheel drive (AWD) as standard on every 2026 Highlander model. This three-row SUV strikes a strong balance between off-road capability and everyday comfort. The AWD system works seamlessly with a turbocharged engine and automatic transmission, giving the Highlander dependable performance on a wide range of terrains. Here’s a closer look at its drivetrain and powertrain.
 

 

Toyota Safety Sense exists because Toyota prioritized safety well before creating one of the world’s most celebrated driver-assist systems. The company operates a dedicated division focused on driving safety innovation forward. In 2011, Toyota established its Collaborative Safety Research Center (CSRC), placing a strong focus on mobility safety. Since then, the CSRC has partnered with universities, hospitals, and leading experts to study ways to reduce crash injuries, understand driver behavior, and prevent accidents. The impact has been remarkable.