Blog

Toyota head honcho Akio Toyoda is one of the latest people to take on the "Ice Bucket Challenge" in order to raise awareness for ALS, aka known as Amyotrophic Lateral Sclerosis. In a video, which was recently uploaded to Toyota's Global Newsroom YouTube account, Toyoda talks about completing the challenge in honor of a former Toyota coworker who lost his life to the tragic disease, before being doused in ice cold water in support of the cause.

Trying to capture the attention of an audience can be a difficult task, which is why today's TV commercials have to not only sell the product, but also hook the viewer, leaving a lasting impression. In Japan, many advertisers turn to outrageous antics in order to ignite a spark with their commercials, and the same goes for automakers who want to show off their latest models.

The world's largest Color Festival is heading to Houston on Saturday, September 13, at Sam Houston Race Park. Originally founded in Utah, this unique festival celebrates life and unity through the use of music, yoga, dance, and most importantly, color! This harmonious event, where attendees are encouraged to shower each other in color, is open to men, women and children of all ages.

The new 2015 Yaris comes out of the gate with a bold redesign that more accurately reflects the small hatchback's big personality. Along with its new European-inspired look, it will also offer a quieter cabin, more refined performance and a newly optional navigation system, among other updates. Read more for details about this year's changes.

Since its debut on the market 17 years ago, the Toyota Sienna has evolved into one of the most popular models in the minivan segment, providing first-class features, technologies and safety for everyday families. Throughout the years, it has undergone many transformations to keep up with today's ever-changing industry and its latest one comes in the form of minor revisions to its interior and exterior offerings.