Toyota head honcho Akio Toyoda is one of the latest people to take on the "Ice Bucket Challenge" in order to raise awareness for ALS, aka known as Amyotrophic Lateral Sclerosis. In a video, which was recently uploaded to Toyota's Global Newsroom YouTube account, Toyoda talks about completing the challenge in honor of a former Toyota coworker who lost his life to the tragic disease, before being doused in ice cold water in support of the cause. Check out the full video below to see the act take place and find out who he nominated to also take the challenge.
If by chance you haven't seen any "ALS Ice Bucket Challenge" videos, let us give you a rundown of how it works. The concept is to raise awareness for ALS by either donating to the ALS organization or having a bucket full of ice water dumped on your head and uploading the video online. Participants are then supposed to nominate additional people to complete the challenge, creating a ripple effect that spreads worldwide. Aside from Toyoda, other major figures who have taken the challenge include actor Will Smith, former President George W. Bush, NBA player LeBron James and singer Gwen Stefani.
Check out Toyoda's "Ice Bucket Challenge" video below and then go out and complete your own - you've been nominated!
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