
Toyota Safety Sense exists because Toyota prioritized safety well before creating one of the world’s most celebrated driver-assist systems. The company operates a dedicated division focused on driving safety innovation forward. In 2011, Toyota established its Collaborative Safety Research Center (CSRC), placing a strong focus on mobility safety. Since then, the CSRC has partnered with universities, hospitals, and leading experts to study ways to reduce crash injuries, understand driver behavior, and prevent accidents. The impact has been remarkable.