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Refined and more sophisticated than previous models, the 2017 Toyota Highlander’s stop-traffic good looks and high-powered performance is sure to spark conversation.

Toyota is just one of many automakers in the race to develop autonomous vehicles, and to support their advancements in autonomous tech, the company has just announced plans to begin using a new map generation system that will help them deliver the most up-to-date maps to drivers. Through the use of built-in tech already featured on most cars on the road today, the automaker believes they can make their map generation system a great success.

If you're an avid sports fan, chances are you enjoy giving your friends a hard time when their favorite teams are playing on Game Day. A little friendly ribbing between opposing sports fans is a big part of what makes football enjoyable to follow, and in an effort to take your smack talk to the next level, Toyota has created new sports-oriented emojis you can text to your pals all throughout the Big Game.

Since the release of Apple CarPlay and Android Auto, carmakers have been working hard to integrate each system into their vehicles, but one brand that has decided to not go in that direction is Toyota. Instead, the company recently announced it will be offering Telenav’s Scout GPS Link on the 2016 Tacoma and other models in their lineup, which offers smartphone integration for both iPhone and Android.

Off-roading in a Tacoma pickup truck just got a whole lot more interesting now that Toyota has struck a deal with the popular video camera company GoPro to equip all 2016 Tacoma models with a GoPro mount on the roofline. With the standard device, Tacoma owners with an itch for adventure will now be able to record all of their off-road stunts and excursions right from the comfort of the midsize pickup.

Almost a year ago, Toyota announced that they would be supplying used Camry Hybrid battery packs to Yellowstone National Park in order to help power the Lamar Buffalo Ranch campus. Fast forward a year later and now the zero emission energy system is officially up and running, bringing power to Buffalo Ranch for the first time in over 100 years and promoting sustainability.

Toyota has found a way to give fans a fun, interesting inside look at how the 2015 Toyota Corolla is made with their all-new Toyota Gifony project. The innovative program, which is accessible online, allows car enthusiasts to learn about Toyota's production process through the use of several gifs that can be combined to create a musical remix (aka Gifony).

Distracted driving is increasingly becoming a major problem due to the onslaught of new handheld tech products being released across the market, and as this continues, more automakers are taking steps to help deter the dangerous practice. Toyota is the latest company to work towards combating distracted driving by patenting a technology that could keep track of drivers' eyes while in the car. The solution could be beneficial if used on future cars, keeping drivers safe on the road.

Toyota's biggest reveal at the 2015 Detroit Auto Show was none other than the all-new 2016 Tacoma, but outside of the upcoming model, the company also debuted an impressive new driving simulator for their TeenDrive365 program, an initiative that offers tools to help parents teach their kids about safe driving. Equipped with Oculus Rift for the very first time, the new driving simulator headset works to warn teenagers about the dangers of distracted driving.