Interbrand's 2014 Best Global Brands Report was just recently released, and out of all automakers included in the report, Toyota came out on top. The popular manufacturer ranked eighth overall, beating out every car brand, such as Hyundai and Nissan, as well as other leading global brands. Up two spots from last year, Toyota displayed a 20-percent increase in brand value and now sits as the most valuable brand once again - an incredible achievement for the company.
Toyota has always maintained a strong presence on Interbrand's Best Global Brands Report due to their ongoing efforts to push the company ahead of the curve. Their recent commitments to fuel cell engineering, women leaders and improving global mobility can be attributed to their new-found growth and overall success on the report, keeping them ahead of their peers. Just earlier this year, the company was also ranked number two on Interbrand's Best Global Green Brands Report, proving they excel on multiple forums.
"We are honored to once again be included on Interbrand's Best Global Brands, a distinction we owe to our dedicated associates, incredible dealers and loyal guests," said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. "At Toyota, we're not just thinking about where the automobile industry is headed - we're committed to leading the way to the future of mobility. This recognition from Interbrand is a testament to Toyota's "Let's Go Places" experience, and our strong commitment to our retail guests."
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